Content Strategist
- Req Number: 042
- Address: 500 Boylston St
- City, ST: Boston, MA
- Zip: 02116
- Posted Date: 8/13/2024
Join Our Team as a Content Strategist at NEXTWe are excited to announce an opening for a talented Content Strategist to join our dynamic team at NEXT. In this key role, you will develop and execute content strategies that enhance our brand messaging and strengthen our online presence.
Role OverviewThe Content Strategist will be responsible for creating compelling content that resonates with our target audience. You should have strong writing and content planning skills, as well as a deep understanding of digital marketing trends to effectively engage and inform our audience.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with business goals and brand messaging.
- Create, edit, and publish high-quality content across various platforms, including blogs, social media, email, and website.
- Conduct thorough research to understand industry trends, audience preferences, and competitive landscape.
- Collaborate with cross-functional teams, including marketing, design, and product, to ensure content aligns with overall brand strategy.
- Analyze content performance using analytics tools to measure engagement, traffic, and conversion rates.
- Continuously optimize content strategies based on data-driven insights and user feedback.
- Manage the content calendar to ensure timely delivery of content across all channels.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Provide guidance and mentorship to junior content team members, fostering a culture of creativity and collaboration.
- Develop guidelines and best practices for content creation, ensuring brand consistency and quality.
Requirements
- Bachelor's degree in Marketing, Communications, English, or a related field.
- 3+ years of experience in content strategy, digital marketing, or related fields.
- Exceptional writing, editing, and storytelling skills, with a strong portfolio of published work.
- Proficiency in content management systems (CMS) and digital marketing tools (e.g., Google Analytics, SEO tools).
- Strong understanding of SEO best practices and content optimization techniques.
- Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Creative mindset with a passion for producing engaging and impactful content.
- Strong communication and collaboration skills, with the ability to work effectively in a team environment.
- Experience with social media management and online community engagement is a plus.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is an advantage.
Benefits and Perks
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company matching contributions.
- Generous paid time off, including vacation and personal days.
- Opportunities for professional development and career advancement.
- A collaborative work environment that values teamwork and creativity.
Our Culture at NEXTAt NEXT, we believe in the power of storytelling and its ability to connect us with our audience. As a Content Strategist, you will play a vital role in shaping our brand narrative and enhancing our online presence.If you are passionate about content creation and excited about developing strategies that engage and inform, we invite you to apply and join our team at NEXT.
Why You Should Join NEXTJoining NEXT means becoming part of an innovative organization that values your creativity and supports your career aspirations. We provide you with the resources and opportunities necessary to excel in your role as a Content Strategist.
Equal Opportunity Employment StatementNEXT is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and walks of life to apply and join our team.